Author: Abbas

Abbas

Abbas is a professional business networker and director consultant of BNI, with over 10 years experience in project management and software development. He is an avid follower of web and social media trends, and writes to simplify marketing concepts that can help businesses reach the next level of success.

Recent Posts

Why is inbound marketing the right choice for lead generation for B2Bs

In the current competitive climate, companies are looking for effective and scalable ways to do business with each other, especially if their business model is B2B, which is generally characterized by longer and more complex decision making processes and higher transaction values. With the traditional methods of marketing, companies are finding it...

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