With the built-in complexities of online marketing, it isn’t hard to imagine why most marketers and business owners often procrastinate when attempting to run a carefully planned marketing campaign.
Not only are these meticulously-crafted campaigns often tedious and time-consuming to execute -- because of all the steps and substeps involved -- it would also require truckloads of $$$ to get implemented.
The good news is, these struggles are now a thing of the past. With the plethora of tools that you can use today to leverage marketing automation, you can now run intricate and highly-optimized marketing campaigns that can bring you boatloads of leads with 10X less the effort.
Let’s check out how you can generate qualified leads using marketing automation.
1. Create a stunningly effective, yet automated, sales funnels
Instead of only telling you what a sales funnel is and how it works, why don’t I share with you an example sales funnel so you’d have a better grasp of how it works.
Here’s the example.
Step 1: Offer your audience free content.
Step 2: From reading your content, send them to your landing page that’s highly optimized for conversion.
Step 3: Offer them freebies if they sign up using their email.
Step 4: Now that you have their email addresses, send them relationship-nurturing newsletters.
Step 5: Email them a teaser of your offer or your pitch.
Step 6: Route them to a carefully-crafted sales page where you’ve added only one Call-to-Action -- for them to buy.
Step 7: Your audience clicks your “Buy Now” button to get your product.
Step 8: You will then send them the product.
Step 9: You can repeat these steps starting from step 3 or 4, depending on what your marketing strategy is.
(See why I told you that these effective marketing campaigns are often intricate?)
Would you believe me if I told you that you could automate the entire process that I shared above?
When you have all the elements available like your email newsletters, offers, or the copy for your landing/sales pages, you can set them up on marketing automation tools like GetResponse.
(Disclaimer: Cactix is not affiliated with GetRresponse)
The platform has built-in templates that you can use for creating all sorts of pages like landing pages, or sign-up pages.
You can also create your automation workflow in minutes.
That’s how advanced and powerful marketing automation has become. You can now set up the entire process once, and it will keep on running for you like clockwork until you put it down.
2. Use Influencer Marketing
When you look at it from a 30,000 ft view, Influencer marketing is basically tapping the help of influencers to help you market your business.
Considering how these influencers often have a lot of followers, you can probably see why most business owners would prioritize marketing to them instead of the front-end users of their products who most likely do not have followers or a strong enough influence to their network of connections.
Here’s where the challenge comes in.
When running influencer marketing campaigns, you would need to compile a loooong list of influencers that are relevant to your niche. Not only that, once you’ve uncovered who the influencers are, you would need to reach out to them to build the relationship, or to straight-up pitch your offers.
The substeps involved aren’t easy to pull off either:
- You would need to figure out which online platform they’re active so you can reach out to them on the same platform.
- You would need to screen if the influencer meets the criteria that you’re looking for (like if they have enough followers, etc.).
- You would need to find their contact info.
Those are just some of the substeps, of course.
Can you imagine how much hours it would take for someone to do every single step? The thought of it is enough to make anyone feel nauseous.
If you’re using marketing automation, however, it’ll only take you seconds (Yup. Just seconds.) to come up with a long list of relevant influencers, their contact info, and to see their number of followers (among other things).
Check out NinjaOutreach and how the platform can come up with a list of comprehensive data in a matter of seconds.
(Quick note: Cactix is not affiliated with Ninja Outreach)
Pretty awesome, eh? All I did was enter relevant keywords to their search tool.
That’s not even half of it. You can also use the platform to send the outreach messages.
As you can see, with marketing automation, not only will you be able to find your influencers in just a fraction of a time, but you can also reach out to them just as fast.
Do you need help with automating your marketing campaigns? If you answered with a resounding “yes,” then please reach out to us using our “Contact Us” page.
Jimmy Rodela is a professional blogger and content marketer and a frequent writer for Cactix. His works have been featured on websites with millions of monthly visitors like Yahoo, SEMRush, and Business.com. He is also the Founder of the GuildofBloggers.com