A year ago, we were just like any other digital marketing agency in Dubai. We were playing the same broken record with hits such as "full service", "join the conversation", and "the best agency". Clients were already bored with the music but they didn't know any better.
- Business to Business (B2B) Model: Companies that sell to companies often go through longer sales cycles and through a variety of different roles in the organisation. This is where inbound marketing can help because it understands the different roles and personas and delivers tailored content and communications to each one of them.
- Complex Decision Making Process: Companies that sell complex products and services where it might take clients months or even years to make a decision to buy, can benefit greatly from inbound marketing to build and nurture their leads throughout their journey.
- Large Transaction Value or Lifetime-Value of a Client: Inbound marketing requires significant investments in time and resources. Unless the marginal return on investment is significant it might be challenging to implement inbound marketing. This is why companies that have large transaction values or lifetime-value of clients can justify the investment in inbound marketing.